Given that there have been so many new companies that sell mattresses directly to consumers online, I thought I would give my thoughts on what it would take to be successful in that market.  A lot of companies have already been very successful in this space, but there are so many new companies coming in that it might be tough to sustain that success for the long-term.  Here are my thoughts.

Free Shipping

I think regardless of the industry, offering free shipping is becoming more and more important.  Consumers just don’t want to pay for shipping.  Furthermore, it’s quite a surprise if someone thinks the mattress will cost a certain amount, only to be surprised that it is actually an extra $150 because of shipping.  It’s the right thing to do for consumers and it will make sure that companies can maximize their conversion rates and get the most effectiveness out of their advertising budgets (see this article for more on why free shipping is so important).

Amazing Customer Service

If an online mattress company has bad customer service, they just aren’t going to last.  They will be found out and outed on the review sites very quickly.  The consumer is taking a leap of faith by not trying the mattress out ahead of time.  They need a great customer service team to be ready to handle any issue they might have to really make the business work well.

Savvy Digital Marketers

There are several ways to be successful online selling mattresses.  A company could get lots of press on a regular basis.  Casper has done this very effectively.  If a company has the opportunity, they should certainly take advantage of it.  Companies can also develop great relationships with affiliates / mattress reviewers and make sure that they have very favorable things written about them across the Internet.  Furthermore, advertising with Google AdWords is a very effective and widely-used tool to get attention to a company’s website.  To make AdWords and other online advertising platforms work, companies need to make sure they have a very savvy team of digital marketers working for them.  If they don’t, they might not be able to make the math work for them.  With more companies coming in, advertising costs are only going to go up.  For that reason, it’s all that more important to have an experienced team of marketers who can get the most out of every advertising dollar spent.

Product That Differentiates

It’s easy to make a memory foam mattress.  It’s easy to make a hybrid foam mattress.  What’s difficult is to convince consumers why your company’s product and design is different and better than other companies.  Companies should consider how good and unique their design is and how easily a competitor could copy it.  They should seek to make their design as easy to understand, quality, and unique as possible.  At a certain point, product quality will matter for long-term success.

Great Reviews

Companies should do whatever they can to make sure they get good reviews online.  There are several sites dedicated to reviewing mattresses.  There are other sites that aggregate a lot of individual reviews (Goodbed is a big one, for example).  Either way, lots of people turn to those sites before they ever consider making a purchasing decision.  Companies should figure out ways to make sure the reviews that show up on those sites are as favorable for them as possible.  This might mean encouraging happy customers to go onto those sites and put up a review.

mattress wars


The online mattress market is always changing, and it is changing very quickly.  Companies should be agile and ready to adapt quickly to those changes.  They have to have a flexible management that can make quick decisions.  Lethargic, bureaucratic organizations will be left behind in the long-term.

Good Story

We’re seeing better and better stories come out with each new mattress company.  Some companies are donating a mattress to a homeless shelter after every 10 sales.  Other companies are doing similar giveaways.  These companies have great stories where they aren’t just making a profit, but rather they are also doing lots of good for their community and the world.  At a certain point, consumers will pay attention such stories, so it’s important for a company to have a good story to tell, especially when compared to others.

Those are some of the main things I think will be critical for being successful for online mattress companies going forward.  There’s certainly other things companies should keep in mind, but I think this is a pretty good list.

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We’ve all been there – you walk into a mattress store, and you want to get out as quick as you can.  The salesman is leering over your shoulder, trying to grab a cigarette every 10 minutes while you peruse the store aimlessly.  The truth of the matter is that if you walk into a mattress store and you don’t know what you want, you are destined to fail.

This is a time in your life when you really need to commit to making yourself happy.  When you walk around that mattress store for the first time, you need to really understand how it can benefit you.  Think about your future without back pain, without tossing and turning, and without that nasty mattress smell that accompanies a bad purchase.  There is plenty of opportunity for you to change your life with this purchase, if only you take the time to find one that really suits your sleep preferences.  I would recommend visiting Slumber Sage at his Instagram or PearlTrees account as a starting point for seeing which types of mattresses will best suit you.

The one thing that we know is that you’re looking for real value when you buy the mattress.  Check out this video which talks about some of the best mattresses you can purchase for the least amount of money.

Deals in the mattress industry are definitely not easy to find, but if you do your research ahead of time, there is opportunity to walk out of a winner.  These days a lot of the startups making memory foam are really offering a good deal, so if memory foam is something that you are interested in exploring, start with the direct to consumer mattress companies.

Other options include latex foam and standard coil mattresses, both of which suit different types of sleepers.  Do your research on each of these types, and be armed with a ton of questions to make your mattress salesman really earn his commission.


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In general, I think it’s good advice to be very careful when you are reading reviews of different mattress brands and types online.  For one, and this is probably the biggest reason why, is that there are not a lot of checks and balances to see whether the person writing the review is unbiased.  So, you’ll see that companies will have a testimonials page on their website and by chance almost all of the reviews are positive.  This is not a coincidence.  This is probably because the company cherry picks the best reviews to put on their website or just completely makes them up in the first place.  The companies have absolutely no incentive to put up bad reviews of their mattress because they know that will really hurt their business.  So, I would just about completely ignore a company’s website when looking for reviews.

Next, let’s consider a site like  You don’t actually have to prove that you purchased the product in order to write a review.  So, there’s nothing to really stop a company from having a bunch of people associated with the company writing lots of good reviews on Amazon.  There’s a ton of other sites like this where you don’t need to show proof of purchase before you are allowed to write a review.  Because of that, you really need to consider the source when assessing whether a review is unbiased.

The other thing you need to think about is that the people writing these reviews probably have no idea what they are talking about.  A lot of them will also review the mattress before it has even arrived or after just a week of having the mattress.  You have to look at the time frame and be very discerning to make sure you can really trust what the person is saying.  Half the time, the person will probably give inaccurate information as well.  You have no idea if what they person is saying will apply to you, so make sure you keep this in mind when reading reviews.

Overall, I would just be very careful when looking at reviews of different mattress brands.  I like the site because it has a good forum that is pretty well monitored.  It seems like the community is generally interested in helping everyone out and it is all from an unbiased perspective.  I also like  That’s just one person’s expert perspective on a bunch of different brands and topics.  Either way you look at it, be careful out there and read enough reviews so that you can get a good thesis on a company and a particular mattress.  The ultimate goal is to get a great deal on a great mattress (which I talk more about here).  In order to do that, you have to be willing to put in some time and do some good research.

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Investing your money in the market includes risks. It is not always profits and gains. Your investment will also experience downfalls, and as a good investor, you should always be prepared for the worse. Although financial analysts are knowledgeable about the rise and fall of the market, there are things that you simply can’t predict. This is why some investors purchase insurances for their portfolios. A protective put strategy is a kind of option that you would want to consider if you want to protect your portfolio. So here are some benefits of this option for you!

What Is A Put Option?

This type of option is simply a right to sell your security on or before a particular time and date. The basics of protective puts is that is the maturity date and the strike price. The maturity date is when the options will mature. Meanwhile, the strike price is the amount of money that an option buyer can get if he or she sells the security on hand.

Another important thing to remember is that these options are supposed to be traded as contracts. Every option is equivalent to 100 shares of your underlying stocks.

Why Purchase This Option?

The main reason why you should buy put options is that they will protect your portfolio from changes that might happen in the market. The price of this option is based on the current interest rates, current price, and implied volatility.

When you have put strategies, the maximum loss that the investor can occur will be the protective put is the premium price that you will pay for the put option. However, it is a must to remember the timing when you purchase your option. And that is when the market is complacent.

Learn More-

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Wherever you travel in the world, you will find a traditional Irish Pub. In New York alone there are more than 2,000 Irish pubs where the famous brands of Irish whiskey and Guinness can be found. Irish immigrants who fled to America in the late 1840s during the potato famine soon established several traditional Irish pubs to help them feel more at home in a strange country. The Irish have kept this tradition going, not only in New York, but all over the world, with Irish food, draft beers, loads of whiskey, Irish music, and raucous, riotous crowds, whether celebrating St. Patrick’s Day or, not. With such an astounding number of Irish pubs to sift through it may help to start with a couple of popular suggestions.

1. McSorley’s Old Ale House was established in 1854 as advertised on its distinctive façade – and to be sure it seems nothing much has changed since then, except for a fresh mound of accumulated memorabilia throughout the years, and the admittance of women. The décor sports yellowed newspaper clippings and historical photos, and even a bust of the late President Kennedy. The floors, deep in sawdust, are regularly crossed by a cat or two, and a chandelier from the Tammy Hall era, draped with fresh chicken-wishbones, hangs from the ceiling. The bartenders are still Irish and gruff mannered, capable of hoisting massive barrels of Guinness on their shoulders to replenish to fast-flowing beer taps The house brew is sold at $5 for two pints, and on weekends a loud crowd of office workers, college kids, and foreign tourists come along to drink to the Irish and sing raucous Irish songs accompanied by the fiddle and the flute.

2. Molly’s Pub and Shebeen is claimed to be the most authentic Irish pub in New York by most people. The bar dates back to the 1800s although the current establishment was built in the early 90s. In the ship’s cabin-like Tudor style interior traditional Shepherd’s Pie and well-drawn Guinness is served, drawing a mix of regulars and tourists.

Once you have to whet your appetite on the above two pubs, you can go on to explore and find lots more where these came from.

to know about bartending: URL:

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Are you in the market for a new home? Surely, this will be a dream come true for you. After all, everyone dreams of having a house they can call their own. In the process, however, you will want to save as much money as you can. If you are equipped with negotiating skills, it is certainly possible to buy a house below market value. Keep reading to learn some useful tips on how you can purchase a house at rock bottom prices.

The first step may not be a practical one. It is to try to buy the property in cash. Yes, buying a home may prove to be too huge of an investment to buy in cash. However, doing so will always give you a lower price than taking out a loan. But if you do not have enough cash in your hands, there are other things you can try.

When talking to the seller, make sure that you ask about the lowest price they are willing to accept. This sounds obvious advice. However, not all buyers do it. Depending on the seller, the answer you get me be too far from the actual amount you are willing to pay. This applies in particular if you are working with a real estate agent who knows the ins and outs of such negotiations. But in case you do get the figure, then it can lay everything out for you.

When it is time to place your offer, you may want to depend on somebody else to do it for you. This means you can have your real estate agent or a business partner provide the seller what price you are willing to pay. And remember that the first offer must be the lowest price you want to shell out. You never know if the seller might agree. In most cases, however, this proposal is akin to testing the waters for both parties. Your second offer must be close to the figure given to you by the seller. You may competing with WE BUY HOUSES FAST! companies.

Of course, it’s always helpful to work with a local real estate agent who knows how to negotiate between both parties. Through this, you can surely enjoy the best price for your new home instead of trying to do everything by yourself.

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If you are an email marketing novice, the entire concept can seem quite overwhelming. Fortunately, things are a bit simpler than they appear to be. Here are some great tips that will put you on the path toward success.

Always get permission from people before you add them to your email lists. People will not be very thrilled if they receive unwanted communications from your company. This will place your business in a bad light, and it is likely they will not want to have anything further to do with you. It is also possible you will be reported to their email provider, and you will be banned.

You should make it a point to include a call to action in every message you send. Do you want people to take a look at your blog? Is it important for people to head to your site to make use of some new discounts you are providing? Never assume that people will know what to do after reading; let them know.

Never send emails that have fully capitalized headings. This is trouble for two reasons. First, most people know that large type implies you are screaming. No one will be pleased with the thought of being yelled at. It is also common for spammers to use large case to grab attention, so messages with subject lines like this may automatically be sent to a spam folder or tossed in the trash bin without being read.

Just because you are a beginner, there is no excuse to make fatal errors when you are creating an email marketing campaign. Now that you are equipped with some great information, you should be ready to get out there and speak to your audience. Hopefully, you take heed, and your plans lead to success.

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Everyone knows what YouTube is, but not everyone knows how YouTube ad revenue works. If you want to find out more about this, then you’ve come to the right place. Here is YouTube ad revenue explained.

Companies pay to advertise on YouTube videos. In turn, YouTube shares its ad revenue with video creators, if their channel has met certain requirements, with one of the major ones being that the channel has to have a minimum of 10,000 views. This means you need a YouTube channel that has reached that many views before being eligible to participate in their revenue sharing program. So before applied for Youtube Ad Revenue make sure your current video have enough views to meet the basic youtube criteria. To get quick views, you can use the social network. Because using social become more easy with social media posting tools which can work automatically.

After you are eligible, you will have to enable monetization. This means you have to accept the website’s advertising guidelines and connect to an AdSense account. As of now, you receive 55 percent of advertising on YouTube and Google gets 45 percent, which means there’s a 45/55 split for video creators on YouTube.

Once you are approved and able to participate in the program, you will need to create a video and then promote it. There are some ways to promote videos, such as via social media, blog posts, and other digital outlets. Just make sure the videos you create are within YouTube’s advertising guidelines or else your videos won’t be able to generate ad revenue for you.

You get paid from Google when your AdSense account has reached $100, and then you’ll be paid to your bank account. Google tells you when you get paid. Also, if you make at least $600 in the year, then you’ll receive a 1099 form from Google.

As you can see, the way YouTube ad revenue works is simple. It is not that complicated, and it is easy to create a YouTube account. Now you know more about YouTube ad revenue.

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There’s a new memory foam mattress out on the market, and I thought I would give my quick thoughts on it.  It is a higher-quality memory foam mattress that is trying to compete directly against the likes of Tempur-Pedic.  If you look at a direct comparison of the specs of the two mattresses, you’ll find that they are really of similar quality.  The only issue is that Loom & Leaf is at less than half the price.  While I haven’t slept on a Loom & Leaf, I will say that based on the specs, it appears to be an amazing mattress that should be quite durable and fit for most sleepers.  Apartment Therapy did a recent review of Loom And Leaf and had great things to say.  Other reviewers have had great things to say as well.  What are the main highlights of the mattress?

Cooling– The mattress does an excellent job of addressing cooling.  They use plant-based foams (at least 30% plant-based), which is something that is tested to keep a mattress cool.  They also have a gel layer laminated onto the foam, which is much better at regulating temperature than using gel-infused foam.  One of the most common complaints about memory foam mattresses is that they can sleep hot.  This mattress directly addresses that complaint.

Density– The memory foam is a 5 lb. density, which is very high and compares to the higher-quality Tempur-Pedic mattresses that are out there.  This means the mattress will be durable and it will be especially good for people with pain.  The mattress will conform extremely well to one’s body, making it great at relieving pressure points and alleviating pain.

Shipping– One downside of the mattress is that you will have to pay for shipping.  This contrasts to the free shipping of the other online retailers.  At the same time, you get in-home white glove delivery and set up, rather than just receiving a bed in a box.  Some people might prefer this instead, so it’s definitely something to note.

Responsive– The mattress is more responsive than most memory foam mattresses, so that’s something that’s very unique about it, and makes it a little more like latex in that regard.

It’s a great option and definitely can stand toe to toe with Tempur-Pedic.  Give it a look.

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I have spoken to a lot of mattress industry insiders, and they all have intimated to me that they secretly think latex is the best sleeping surface.  Why is that the case and what is the general allure of the material?

Latex is very resilient.  That means that if you move around a lot in your bed, the mattress will conform very quickly, and it will not take any time to return to its proper shape.  With memory foam, this is not the case, and it can be a little annoying for people who do tend to move a little bit in the bed.

Latex is a more natural material than memory foam.  Latex is in its pure foam is 100% natural, and it actually comes from a rubber tree.  Not every mattress company will use natural latex, but it’s still more natural than memory foam, which is made from petrochemicals.  In an era where people are caring more and more about having natural products that are free from chemicals, latex is becoming an increasingly popular choice.

Latex mattresses do not trap heat and they tend to keep their cool, no matter the climate outside.  A lot of people have a great deal of discomfort when their mattress heats up.  That is just not the case with latex mattresses.

Latex mattresses are springier than other types.  You get a good bounce to them, which is a feeling a lot of people tend to like. This makes this type of mattress especially good for sexual activity.

The problems with latex are that they tend to be very heavy and they are more expensive.  A lot of good marketing has gone into making memory foam mattresses as popular as they are today.  If a similar marketing push happens with latex, and companies can figure out a way to make latex beds more affordable, I think latex will really increase in popularity too.

It’s no secret that latex is a really great surface to sleep on.

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A lot of people talk about mattresses “sleeping hot.”  This is normally most associated with memory foam mattresses.  It is true that a lot of memory foam mattresses can retain heat and be a little uncomfortable.  This can be really uncomfortable in particularly warm climates.  This is because of the chemical composition of memory foam, which tends to trap heat more so than other mattress types.

What do companies do to get around this?  Well, this is certainly a big issue and something companies try directly to address.  One thing that companies will do is to make their memory foam “gel-infused.”  This means a cooling gel is infused into the memory foam itself.  While a lot of the marketing that is done will say that this works wonders for keeping a mattress cool, studies show that is actually not the case.  Having a gel-infused mattress is only slightly cooler than a normal memory foam mattress.  In many cases, it’s the exact same temperature.

Another method that companies will use is to use bio-based foams.  Studies do show that using plant-based foams is very effective at keeping a mattress cool.  The problem here is that the process to make plant-based foams is pretty expensive, so usually the mattress will be more expensive.  However, this methodology does tend to work.

Another method companies will use is to actually laminate a gel layer onto the foam.  This differs from gel-infused because it is not infused, it is laminated onto the top layer of the mattress.  Studies also show that this is an effective form of keeping a mattress cool.

Those are the three main ways companies will try to design a mattress that stays cool.  Latex and innerspring tend not to experience this problem very much.  Memory foam has a lot of benefits, but those benefits can be combated if the mattress sleeps really hot.  Luckily, most companies are starting to pick up on the best ways to address that issue.

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With the great success of the new online mattress companies (especially Casper with all the press that they’ve gotten), I think we’re seeing the advent of a new era in the mattress industry.  It’s already started to happen, and I think it’s only going to continue.  There will be more and more new mattress companies at a faster pace than ever in the industry.  Casper proved that a new company can come in and have immediate success.  There are other success stories as well.  Saatva has been around a long time, and they have slowly built their business, rather than raise money and try to become successful immediately.  Leesa came into the market somewhat recently too, and they appear to have had lots of success as well.  It all makes a lot of sense, as buying online is probably the best way to get a good deal on a mattres (as I’ve written about here).

How will everything play out?  Well, I think there’s a few different ways new companies will try to enter the market and differentiate themselves.  The free trial period and return policy is already extremely favorable for these new companies, so I don’t think there’s really any room for differentiation there.  I think there will be more Casper clones that will attack the price point around $700-1,000.  That seems to be that sweet spot in the market right now.  From there, I think companies will aim for going much below that price point and then there will be luxury mattress companies that sell online as well.

Companies will also try to differentiate themselves by the product itself.  The foam that is used and the layers will be a big point of differentiation.  At some point, however, consumers won’t really care so much about that.  There isn’t a whole lot that differentiates the different hybrid foams, for example.  I do think there will be a company that will sell a truly organic mattress online.  No one’s really successfully made that play just yet, but it’s a trend that is undeniable at this point.  People want organic products, and I think the mattress market is where consumers want to look next.

The online mattress business model is very disruptive and is taking the world by storm.  That is only going to continue.  Established companies will come out with new brands that attack different types of mattress and price points.  New companies will come in very quickly.  It doesn’t take that much time or funding to really get a new mattress company going, so the barriers to entry are quite low.  It will be interesting to see how things play out.

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