There’s a few things you should look out for when reading reviews of different mattresses online. I’m going to try to run through a few of these things so that you can be fully equipped to make a great decision on which mattress brand you will want to buy.
-Be careful and take it with a grain of salt when you read the reviews on a mattress company’s own website. While every company will claim that they are publishing reviews of legitimate customers, you have to wonder whether they are willing to publish the bad reviews as well. It wouldn’t make too much business sense to publish a really bad review of your product on your website. It’s just going to hurt sales. Having said that, I am in no way accusing any company of doing anything inappropriate, but I’m just saying to take everything you read on the Internet with a grain of salt, especially when the reviews are on the company’s website.
-Figure out whether the person doing the review has actually slept on the mattress. A lot of times people will review a mattress brand without having personal experience with it. That’s not necessarily a bad thing, but it’s just something you want to figure out and keep in mind when you are being influenced.
-Personal preference really makes a difference. You will noticed that some people will say a mattress is too firm and another person will say the same mattress is too soft. It happens all the time and it’s because the sleeping experience is so personal and particular that a lot of times it’s difficult to come to a consensus as to whether a particular mattress will be a good fit for most people.
-You definitely want to read enough reviews so that you can get a good consensus on what the average person thinks about a mattress. I would read multiple reviews or take a look at a site that aggregates multiple reviews (see, for example, the reviews of Saatva mattress on Trustpilot). Viewpoints is another example of a site that aggregates reviews for mattress brands. No matter what site(s) you are looking at, always dig deeper. Some sites will provide reviews of customers who haven’t had much or any experience with the mattress at all. You want to be careful in that situation and just make sure you understand how long the customer has had the mattress for.
You can’t believe everything you read on the Internet, but if you do enough digging, you’ll be able to get a pretty good consensus on the mattresses you are looking at and be confident that you will be making a really good decision.